# Product Roadmap. What we've shipped and what's coming next. We move fast because your growth can't wait. ## Already Shipped Everything below is live and ready to use today. ✓ **Meta Ads Campaign Management Live** Full end-to-end campaign creation, launching, and management on Facebook & Instagram. ✓ **AI Image Ad Creation Live** Generate scroll-stopping image ads in multiple aspect ratios. 10 variations in 90 seconds. ✓ **AI Video Ad Creation Live** Full-production video ads powered by Sora and Kling AI. 15s, 30s, and 60s formats. ✓ **AI UGC Video Creation Live** AI-generated character actors deliver your script naturally. Creator-style content at scale. ✓ **Creative Intelligence Live** Frame-by-frame video analysis correlated with all platform data — demographics, placements, device, every metric. ✓ **Auto-Improve Video Creatives Live** Data-driven remake of underperforming video ads. Bad hooks, weak scripts, wrong ICP — all detected and fixed. ✓ **Auto-Improve Image Creatives Live** AI generates improved versions of image ads based on performance data and creative analysis. ✓ **Competitor Ad Cloning Live** Spot winning ads in Meta Ad Library. Clone strategies and improve them with your brand identity. ✓ **Shopify Integration Live** Sync your product catalog. Generate ads per SKU. Track ROAS at product level. ✓ **AI CMO Live** Strategic marketing guidance on demand. Product research, competitor analysis, and creative direction. ✓ **Meta Autopilot Live** 24/7 autonomous optimization. Auto-pause losers, scale winners, catch creative fatigue early. ✓ **Google Ads Integration Live** Create and manage Google Search campaigns with AI-generated headlines, descriptions, and keywords. ✓ **Daily Performance Reporting Live** Automated daily summaries across all campaigns. What changed, what worked, what needs attention. ## Recent Updates What shipped this month, straight from engineering to you. ### April 15, 2026 - **Google PMax Campaign Launch - Production Ready** Launch full Performance Max campaigns from Muze with multi-asset groups, shopping feeds, and audience signals. Muze now covers end-to-end Google campaign creation. - **On-Demand Video Regeneration for Google Ads** Regenerate campaign videos directly from the Google Ads launch flow. Pick the best take and launch without leaving Muze. - **Campaign Signal Badges + Conversion Goal Warnings** The Google Ads setup flow now shows signal badges on audience inputs and flags missing conversion goals before you spend a dollar. - **Better Meta Purchase Attribution** Advanced matching now sends hashed email and user ID to Meta at checkout - lifting match quality and recovering purchases that were previously unattributed. ### April 9, 2026 - **Google Ads Dashboard - AI Iteration + One-Click Relaunch** Generate an improved iteration of any Google campaign directly from the dashboard. Review the AI-suggested changes and relaunch with one click. - **Google Ads Asset Ratings + Lifetime Performance Labels** See Google's quality ratings for each headline and description, plus lifetime performance labels so you know which assets to keep and which to cut. - **Muze Lite - $99/mo Inline Checkout** Start using Muze Lite without a sales call. New inline checkout at $99/mo - enter your card and you're in within 60 seconds. ### April 1, 2026 - **Google PMax Quality Upgrade - Search Themes + Audience Signals** Muze now sets search themes, audience signals, and conversion goals on PMax campaigns - the same levers that separate high-performing PMax from wasted spend. - **Google Ads Autopilot Improvements** Smarter bid adjustment recommendations and campaign-level autopilot actions. Muze now catches more optimization opportunities automatically. - **TikTok Research Page + UGC Creator Redirect** New TikTok research tab for competitor ad analysis. Added a dedicated card that redirects to the UGC creator flow so you can act on insights immediately. - **Competitor Ads Sort + Campaign Intelligence View** Sort competitor ads by newest, oldest, or run time in the ad library viewer. Campaign Intelligence now shows the full device breakdown, impression share, and quality score sections. ### March 26, 2026 - **Google Ads Analysis - Full Field Visibility** Google Ads analysis now surfaces all campaign data fields in the dashboard - search impression share, quality score, top-of-page rate, and benchmark comparisons in one view. - **Google Ads Launch Flow - Negative Keywords + Ad Strength** The Google Ads launch flow now includes a negative keyword UI to block irrelevant traffic, live ad strength scoring, and URL expansion controls before you go live. ### March 18, 2026 - **Competitor Ads - Oldest Running First + Platform Badges** The competitor ad library now sorts by longest-running ads first by default - the ones that have survived are the ones worth studying. Platform badges and exact run-duration labels added to every card. - **Adset Optimisation Panel + Targeting Log Badges** New optimisation panel on adsets surfaces AI-suggested targeting and placement changes with one-click apply. Log badges show when each recommendation was last acted on. - **Meta Campaign Launch - Lead Gen Form Picker** Lead generation campaigns can now select an existing Instant Form directly in the Muze launch flow. Budget minimums also enforced upfront to prevent failed launches. ### March 16, 2026 - **Meta Autopilot - ABO/CBO Campaign Intelligence** Autopilot now detects whether a campaign is ABO or CBO and adjusts its optimization logic accordingly. Advantage+ campaigns handled separately. Smarter budget moves, fewer false positives. ### March 10, 2026 - **Recommended Actions Drawer - One-Click Apply** Each ad analysis card now has a Recommended Actions drawer. Muze surfaces the top changes (pause, scale, new creative) with a direct Apply button - no manual work required. - **New Idea Generator - Defender, Explorer, Wildcard Concepts** The /new-idea flow now generates three distinct concept types: a Defender (doubles down on what's working), an Explorer (new angle/audience), and a Wildcard (creative risk). Each includes a Copy Brief and Create Ad shortcut. ### March 1, 2026 - **Async Video Generation + Saved to Created Ads** Improved video generation now runs fully async - kick it off and come back when it's done. Generated videos are automatically saved to your Created Ads library and persist on page reload. - **Compact Ad Analytics Cards** Ad analytics cards redesigned to show more campaigns at once. Key metrics visible without expanding - spend, ROAS, CPR, impressions all surfaced inline. ### February 2026 - **AI UGC + Video Ads Overhaul** Major update to AI UGC and video ad generation - improved script handling, better actor rendering, and more reliable generation pipeline. UGC cards now appear below the ad block with direct access to regenerate. ### January 31, 2026 - **Google Ads - Beta Launch** Google Ads is live in Muze. Create and manage Search campaigns with AI-generated headlines, descriptions, and keyword sets - all from the same platform you use for Meta. - **AI Image Creative Quality Check** Before a generated image ad goes live, Muze now runs an automated quality check - flagging weak compositions, missing branding, or low-contrast text before you spend a single dollar. ### January 16, 2026 - **Company Research + Meta Ad Library Scraper** New research tools in Muze: enter a company and product to generate deep competitive research, or drop a Meta Ad Library URL to scrape and analyse any competitor's running ads directly. ### Shopify - Multi-Store Switching Connect multiple Shopify stores and switch between them without reconnecting. Product catalog and order data updates automatically when you switch accounts. ### December 2025 - **Shopify Dashboard in Muze** Your Shopify store data - products, orders, and shop health - now lives inside Muze. See which products are selling alongside your ad performance without leaving the platform. ### November 2025 - **Shopify Integration - Connect Your Store** Connect your Shopify store to Muze with one click. Sync your product catalog, view orders, and start generating product-specific ads without manual uploads. - **Clone Competitor Video Ads** Spot a winning video in the Meta Ad Library? Clone its structure, hook style, and script format with your own brand and product - without copying the creative itself. ### October 2025 - **Advantage+ Shopping Campaigns (ASC)** Launch Meta's Advantage+ Shopping Campaigns directly from Muze. AI-optimised targeting, automated placements, and catalog-based creative - Meta's highest-performing campaign type for e-commerce. - **Ad Analytics Dashboard Redesign** Full redesign of the ads analytics dashboard. New card layout surfaces spend, ROAS, and CPR at a glance across all active campaigns - no more clicking into each ad to find what's working. ### September 2025 - **ElevenLabs Voice for AI UGC** AI UGC videos now use ElevenLabs voices for the voiceover and character dialogue - significantly more natural delivery than the previous TTS. Choose from multiple voice profiles per script. - **ROAS + CPR on the Dashboard** Return on Ad Spend and Cost Per Result now show on every campaign card in the main dashboard. The two metrics that matter most are now always visible without digging into reports. ## Coming in 2026 What we're building next to help you scale faster. ★ **Google Ads Autopilot Soon** Fully autonomous Google campaign management. Bid adjustments, keyword optimization, and budget pacing on autopilot. ★ **Business Dashboard Soon** Unified cross-platform analytics with AI-powered budget allocation between Meta and Google. ★ **TikTok Ads Integration Soon** Create and manage TikTok ad campaigns with AI-generated short-form video content. ★ **LinkedIn Ads Integration Soon** B2B advertising with AI-optimized targeting, copy, and campaign management. ★ **Advanced A/B Testing Soon** Automated multivariate testing across creatives, audiences, and placements with statistical significance tracking. ★ **White-Label Agency Portal Soon** Full white-label platform for agencies. Multi-client management with branded reporting. ★ **Custom Integrations API Soon** Open API for custom workflows. Connect Muze with your existing marketing stack.