# Product Roadmap

## Where we've been. Where we're going.

Muze ships weekly. Here's what we've built since October 2025, what we're building now, and the full vision for autonomous performance marketing.

### Shipped

**October 2025**  
✓ Shipped

#### Phase 1 — MVP Launch

We launched Muze with the core intelligence layer — a fully autonomous agent that reads Meta campaigns, understands performance, and takes action without human input. First live customers onboarded Day 1.

- ⚡ **Meta Ads Integration**  
  Full read/write access to Meta campaigns, ad sets, and ads via Graph API  
  LIVE
- 🤖 **Auto-Optimization Agent**  
  24/7 autonomous pausing, scaling, and budget reallocation — no manual rules  
  LIVE
- 🛍️ **Shopify Integration**  
  Native Shopify app — connect store, sync products, launch ads in minutes  
  LIVE
- 🎨 **AI Image Ad Generation**  
  Product URL → Meta-ready image ads in 90 seconds using generative AI  
  LIVE

**Nov – Dec 2025**  
✓ Shipped

#### Phase 2 — Creative Stack

We expanded from optimization-only into the full creative lifecycle — generating, analyzing, and improving ads with frame-level AI intelligence and AI-powered video production.

- 🎬 **AI Video Ad Generation**  
  Full video ads — UGC-style, product showcase, and Sora/Kling powered generation  
  LIVE
- 🔍 **Creative Intelligence**  
  Frame-by-frame ad analysis: hook strength, engagement score, improvement suggestions  
  LIVE
- ♻️ **Automated Creative Refresh**  
  AI detects creative fatigue and generates replacements before ROAS drops  
  LIVE
- 🚀 **Product Hunt Launch**  
  #1 Product of the Day — organic traction and brand validation  
  DONE

**Jan – Feb 2026**  
✓ Shipped

#### Phase 3 — Platform Expansion: Google + Dashboard

We took the autonomous optimization engine beyond Meta — to Google Search — and gave brands a unified cross-platform view of their entire performance marketing operation.

- 🔵 **Google Ads Integration**  
  Search campaigns, keyword intelligence, and autonomous optimization for Google  
  LIVE
- 📊 **Business Dashboard**  
  Cross-platform budget control, unified analytics, and spend intelligence  
  LIVE

**March 2026**  
● In Progress

#### Phase 4 — AI CMO + Omnichannel

The next layer of intelligence: a conversational AI CMO that can answer questions, surface insights, and plan strategy — combined with TikTok expansion for full omnichannel reach.

- 🧠 **AI CMO Chat**  
  Conversational AI that explains campaign performance, flags opportunities, and suggests strategy  
  BUILDING
- 🎵 **TikTok Ads Integration**  
  Extend automated campaign creation and optimization to TikTok's ad platform  
  BUILDING
- 📈 **Performance Benchmarking**  
  Industry-wide benchmarks showing how your ROAS compares to peers in your vertical  
  BUILDING

**Q2 2026**  
◎ Up Next

#### Enterprise + Agency Suite

Muze for agencies — white-label capabilities, multi-brand dashboards, and the tools that let agencies run 100 brands as efficiently as 10.

- 🏢 **Multi-Brand Agency View**  
  One dashboard to manage unlimited client accounts with brand-level isolation  
  PLANNED
- 🔐 **SSO + Enterprise Auth**  
  SAML/SSO, team permissions, audit logs for enterprise compliance  
  PLANNED
- 🔄 **Closed-Loop Revenue Attribution**  
  First-party data + AI modeling to attribute every dollar of revenue to the right creative  
  PLANNED

### Vision

**2026+**  
◇ On the Horizon

#### The Full Autonomous CMO

The end state: Muze as the complete autonomous marketing brain for every growth-stage brand — across every channel, every creative format, every market.

- 🌐 **Omnichannel Intelligence**  
  Meta, Google, TikTok, Pinterest — one agent running all channels in a unified loop
- 💬 **Autonomous Strategy Planning**  
  Set quarterly revenue goals — Muze builds and executes the entire marketing plan
- 💡 **Predictive Budget Allocation**  
  ML models that forecast channel performance and pre-allocate budget before the week begins

## One agent. Every channel. Zero babysitting.

The destination is a world where any brand — no matter how small — has access to the same intelligence as the world's most sophisticated marketing organizations.

Not a dashboard. Not a tool. An agent that thinks, decides, creates, and acts on your behalf across every advertising channel — while you focus on building the product people love.

In five months we went from MVP to Google, video, creative intelligence, and a business dashboard. The roadmap above is how we get to 100%.