Product Roadmap

Where we've been. Where we're going.

Muze ships weekly. Here's what we've built since October 2025, what we're building now, and the full vision for autonomous performance marketing.

Shipped

October 2025
✓ Shipped

Phase 1 — MVP Launch

We launched Muze with the core intelligence layer — a fully autonomous agent that reads Meta campaigns, understands performance, and takes action without human input. First live customers onboarded Day 1.

• ⚡ Meta Ads Integration
  Full read/write access to Meta campaigns, ad sets, and ads via Graph API
  LIVE
• 🤖 Auto-Optimization Agent
  24/7 autonomous pausing, scaling, and budget reallocation — no manual rules
  LIVE
• 🛍️ Shopify Integration
  Native Shopify app — connect store, sync products, launch ads in minutes
  LIVE
• 🎨 AI Image Ad Generation
  Product URL → Meta-ready image ads in 90 seconds using generative AI
  LIVE

Nov – Dec 2025
✓ Shipped

Phase 2 — Creative Stack

We expanded from optimization-only into the full creative lifecycle — generating, analyzing, and improving ads with frame-level AI intelligence and AI-powered video production.

• 🎬 AI Video Ad Generation
  Full video ads — UGC-style, product showcase, and Sora/Kling powered generation
  LIVE
• 🔍 Creative Intelligence
  Frame-by-frame ad analysis: hook strength, engagement score, improvement suggestions
  LIVE
• ♻️ Automated Creative Refresh
  AI detects creative fatigue and generates replacements before ROAS drops
  LIVE
• 🚀 Product Hunt Launch
  #1 Product of the Day — organic traction and brand validation
  DONE

Jan – Feb 2026
✓ Shipped

Phase 3 — Platform Expansion: Google + Dashboard

We took the autonomous optimization engine beyond Meta — to Google Search — and gave brands a unified cross-platform view of their entire performance marketing operation.

• 🔵 Google Ads Integration
  Search campaigns, keyword intelligence, and autonomous optimization for Google
  LIVE
• 📊 Business Dashboard
  Cross-platform budget control, unified analytics, and spend intelligence
  LIVE

March 2026
● In Progress

Phase 4 — AI CMO + Omnichannel

The next layer of intelligence: a conversational AI CMO that can answer questions, surface insights, and plan strategy — combined with TikTok expansion for full omnichannel reach.

• 🧠 AI CMO Chat
  Conversational AI that explains campaign performance, flags opportunities, and suggests strategy
  BUILDING
• 🎵 TikTok Ads Integration
  Extend automated campaign creation and optimization to TikTok's ad platform
  BUILDING
• 📈 Performance Benchmarking
  Industry-wide benchmarks showing how your ROAS compares to peers in your vertical
  BUILDING

Q2 2026
◎ Up Next

Enterprise + Agency Suite

Muze for agencies — white-label capabilities, multi-brand dashboards, and the tools that let agencies run 100 brands as efficiently as 10.

• 🏢 Multi-Brand Agency View
  One dashboard to manage unlimited client accounts with brand-level isolation
  PLANNED
• 🔐 SSO + Enterprise Auth
  SAML/SSO, team permissions, audit logs for enterprise compliance
  PLANNED
• 🔄 Closed-Loop Revenue Attribution
  First-party data + AI modeling to attribute every dollar of revenue to the right creative
  PLANNED

Vision

2026+
◇ On the Horizon

The Full Autonomous CMO

The end state: Muze as the complete autonomous marketing brain for every growth-stage brand — across every channel, every creative format, every market.

• 🌐 Omnichannel Intelligence
  Meta, Google, TikTok, Pinterest — one agent running all channels in a unified loop
• 💬 Autonomous Strategy Planning
  Set quarterly revenue goals — Muze builds and executes the entire marketing plan
• 💡 Predictive Budget Allocation
  ML models that forecast channel performance and pre-allocate budget before the week begins

One agent. Every channel. Zero babysitting.

The destination is a world where any brand — no matter how small — has access to the same intelligence as the world's most sophisticated marketing organizations.

Not a dashboard. Not a tool. An agent that thinks, decides, creates, and acts on your behalf across every advertising channel — while you focus on building the product people love.

In five months we went from MVP to Google, video, creative intelligence, and a business dashboard. The roadmap above is how we get to 100%.