# Auto-Optimization

## Your ads optimize themselves.

Muze watches every campaign 24/7 — pausing waste, scaling winners, and reallocating budget in real time. No rules to set. No dashboards to babysit.

### ROAS Avg **3.4x ↑**  
Spend Today **$480**  
Saved Today **+$120**  
AI Actions **38**

| Campaign                     | Status       | ROAS | Spend/Day | AI Action        |
|------------------------------|--------------|------|-----------|------------------|
| Retargeting Lookalikes       | ↑ Scaling    | 4.8x | $175      | +$25 added       |
| UGC Winners Pack             | ↑ Scaling    | 3.9x | $125      | +$50 added       |
| Product Showcase              | Active       | 3.2x | $100      | Watching         |
| Summer Flash Sale            | Paused       | 1.1x | $50       | Budget moved     |

#### Recent AI Actions

Paused "Summer Flash" — ROAS below floor

9:02 AM · $75 reallocated  
Scaled "Retargeting" $50 → $65 (+30%)  
8:47 AM · ROAS 4.8x  
Budget +$50 moved → UGC Winners  
8:15 AM · ROAS 3.9x

## The Process

### How auto-optimization works

Three steps. Fully automated. Running every 15 minutes — 24 hours a day, 7 days a week.

1. ### Monitor
   Muze analyzes every campaign, ad set, and creative every 15 minutes — tracking ROAS, CPA, frequency, CTR, and 12 other signals.

2. ### Decide
   AI evaluates whether to pause, scale, hold, or reallocate — weighing performance trends, spend velocity, and fatigue signals.

3. ### Act
   Actions execute automatically: budgets shift, losers pause, winners scale — all logged with full reasoning and a complete audit trail.

### Stop bleeding money on losers

Muze continuously monitors ROAS, CPA, and frequency across every active campaign. When an ad falls below your thresholds for more than a configurable window, Muze pauses it automatically — saving your budget for what works.

- Configurable thresholds per account — set your ROAS floor, max CPA, and frequency ceiling
- Smart cooldown — won't pause during the learning phase or known seasonal spikes
- Full audit trail — every pause logged with the exact reason and supporting data

### Pour fuel on what's working

When a campaign is crushing it, Muze doesn't just tell you — it acts. Budget increases happen incrementally to avoid resetting the learning phase, and Muze monitors post-scale performance to confirm the increase holds.

- Incremental scaling — 20-30% budget bumps protect the learning phase
- Post-scale monitoring — auto-reverts if ROAS drops after a budget increase
- Cross-campaign awareness — won't over-concentrate budget in a single campaign

### Your budget flows where it wins

Muze doesn't just pause and scale individual campaigns — it continuously rebalances your entire portfolio. Budget flows from underperformers to top performers automatically, maximizing every dollar across your account.

##### Live Budget Allocation — Today

Daily Budget **$500**  
35% — $175  
25% — $125  
20% — $100  
10% — $50  
5% — $25  
5% — $25 (pausing)

**Retargeting Lookalikes** 4.8x ROAS  ·  Scaling ↑  
**UGC Winners** 3.9x ROAS  ·  Scaling ↑  
**Product Showcase** 3.2x ROAS  ·  Active  
**Broad Interest** 2.1x ROAS  ·  Watching  
**Summer Flash** 1.1x ROAS  ·  Reducing ↓  
**Video Awareness** 0.8x ROAS  ·  Pausing ✕

↑ $75 moved: Summer Flash → Retargeting

↑ $50 moved: Video Awareness → UGC Winners

## The numbers speak for themselves

Measured across accounts using Muze auto-optimization for 30+ days.

### Wasted Spend Cut
**47%**  
Average reduction in wasted ad spend per account

### ROAS Improvement
**+62%**  
Average ROAS lift within first 30 days

### Actions Per Day
**38**  
Average automated optimizations per account daily

### Time to Value
**<24h**  
Most accounts see their first auto-optimization within one day

## Meet the agent running your ads

Muze's auto-optimization agent never sleeps — monitoring performance, pausing losers, scaling winners, and redistributing budget without you lifting a finger.

- Every 15 minutes
- Zero manual rules
- Full audit trail
- Auto-rebalancing