Auto-Optimization

Your ads optimize themselves.

Muze watches every campaign 24/7 — pausing waste, scaling winners, and reallocating budget in real time. No rules to set. No dashboards to babysit.

ROAS Avg 3.4x ↑

Spend Today $480
Saved Today +$120
AI Actions 38

Campaign Status ROAS Spend/Day AI Action
Retargeting Lookalikes ↑ Scaling 4.8x $175 +$25 added
UGC Winners Pack ↑ Scaling 3.9x $125 +$50 added
Product Showcase Active 3.2x $100 Watching
Summer Flash Sale Paused 1.1x $50 Budget moved

Recent AI Actions

Paused "Summer Flash" — ROAS below floor

9:02 AM · $75 reallocated
Scaled "Retargeting" $50 → $65 (+30%)
8:47 AM · ROAS 4.8x
Budget +$50 moved → UGC Winners
8:15 AM · ROAS 3.9x

The Process

How auto-optimization works

Three steps. Fully automated. Running every 15 minutes — 24 hours a day, 7 days a week.

  1. Monitor

    Muze analyzes every campaign, ad set, and creative every 15 minutes — tracking ROAS, CPA, frequency, CTR, and 12 other signals.

  2. Decide

    AI evaluates whether to pause, scale, hold, or reallocate — weighing performance trends, spend velocity, and fatigue signals.

  3. Act

    Actions execute automatically: budgets shift, losers pause, winners scale — all logged with full reasoning and a complete audit trail.

Stop bleeding money on losers

Muze continuously monitors ROAS, CPA, and frequency across every active campaign. When an ad falls below your thresholds for more than a configurable window, Muze pauses it automatically — saving your budget for what works.

  • Configurable thresholds per account — set your ROAS floor, max CPA, and frequency ceiling
  • Smart cooldown — won't pause during the learning phase or known seasonal spikes
  • Full audit trail — every pause logged with the exact reason and supporting data

Pour fuel on what's working

When a campaign is crushing it, Muze doesn't just tell you — it acts. Budget increases happen incrementally to avoid resetting the learning phase, and Muze monitors post-scale performance to confirm the increase holds.

  • Incremental scaling — 20-30% budget bumps protect the learning phase
  • Post-scale monitoring — auto-reverts if ROAS drops after a budget increase
  • Cross-campaign awareness — won't over-concentrate budget in a single campaign

Your budget flows where it wins

Muze doesn't just pause and scale individual campaigns — it continuously rebalances your entire portfolio. Budget flows from underperformers to top performers automatically, maximizing every dollar across your account.

Live Budget Allocation — Today

Daily Budget $500
35% — $175
25% — $125
20% — $100
10% — $50
5% — $25
5% — $25 (pausing)

Retargeting Lookalikes 4.8x ROAS ·  Scaling ↑
UGC Winners 3.9x ROAS ·  Scaling ↑
Product Showcase 3.2x ROAS ·  Active
Broad Interest 2.1x ROAS ·  Watching
Summer Flash 1.1x ROAS ·  Reducing ↓
Video Awareness 0.8x ROAS ·  Pausing ✕

↑ $75 moved: Summer Flash → Retargeting

↑ $50 moved: Video Awareness → UGC Winners

The numbers speak for themselves

Measured across accounts using Muze auto-optimization for 30+ days.

Wasted Spend Cut

47%
Average reduction in wasted ad spend per account

ROAS Improvement

+62%
Average ROAS lift within first 30 days

Actions Per Day

38
Average automated optimizations per account daily

Time to Value

<24h
Most accounts see their first auto-optimization within one day

Meet the agent running your ads

Muze's auto-optimization agent never sleeps — monitoring performance, pausing losers, scaling winners, and redistributing budget without you lifting a finger.

  • Every 15 minutes
  • Zero manual rules
  • Full audit trail
  • Auto-rebalancing